Úrsula Corberó, Maggie Civantos and Eneko Sagardoy are some of the actors who shine thanks to the work of José Juan Rodríguez and Paco Casado
Bárbara Lennie, Ingrid García Jonsoon, Úrsula Corberó, Irene Escolar, Ana Polvorosa, Álvaro Mel, Eneko Sagardoy, Macarena García, Esther Acebo, Natalia Verbeke, Elena Rivera, Maggie Civantos, Cayetana Guillén Cuervo, Carmen Ruiz, Mona Martínez or Maribel Verdú are some of the best known faces that José Juan Rodríguez and Paco Casado work with, the perfect tandem that makes up Change is good, the prestigious company specialized in image consultancy for personalities, actresses and journalists.
“Destiny brought us together,” acknowledges José Juan Rodríguez. «Paco Casado was a fashion designer based in Madrid and I, living in Alicante, had always dreamed of dedicating myself to the world of fashion. Although I did not know how to start, I did everything possible to fulfill my dream and started working in a store, ”he reveals. «On an unexpected trip to Madrid in the middle of New Year’s Eve, our destinies crossed. And until today. That said, they acknowledge that part of what they currently are they owe to Zinemaldia because «during the first San Sebastian Film Festival in which we worked, we began to really get to know the actors and there we realized our vocation as stylists of celebrities and red carpet. In Donostia we fell in love with our current profession ».
Known as José Juan and Paco, they declare themselves to be fervent fans of fashion, cinema and actors, and currently collaborate in Festivals such as Venice, Cannes and San Sebastian, with a particularity in the latter: apart from dressing its actresses are also in charge of creating the styles of the presenters of the opening and closing galas.
With an enviable portfolio of clients, the brands they work with are of the highest international level. Dior, Chanel, Louis Vuitton, Carolina Herrera, Nina Ricci, Versace, Givenchy or Balmain are some of the haute couture firms that their clients wear in each of the appearances, becoming some of the best dresses. Among the roster of national proposals, Roberto Diz, Ana Locking, Teresa Helbig, Encinard Brand, Palomo Spain, Clea Stuart, or Maialen Campaña and Amaia Albes from Gipuzkoa are some of her favorites.
A perfect dress code
Regarding the dress code that sometimes is not only not respected, but is questioned, they are clear: «the perfect dress code to go to an event is to wear something according to your personality. As stylists we work as a team with the actress or the actor, we put ourselves in their shoes and we try to make them feel safe and beautiful so that they can defend their looks correctly ”, they emphasize.
For daytime photocalls with the sea in the background, such as the San Sebastian Film Festival, “we try to go for fresh looks, with color and light fabrics.” On the other hand, when it comes time to go to a red carpet, the possibilities multiply «from a black or metallic tuxedo to dresses with a train and large openings. Of course, we always try that the outfits are not more protagonists than the people who wear them. The latter is essential, “they add.
In a few days the most international event of our territory begins and the looks will once again be one of the best kept secrets of the protagonists, although José Juan and Paco tell us that «we will see glamorous outfits, recovering the cinema of yesteryear, the looks with gender will tend to disappear and they will bet on feeling themselves ». Although we will have to wait for the official start of the Zinemaldia, “styles built from freedom, personality and discreet luxury will have more space. The neoprene sewing dresses, the cut off, the geometric pieces and the decrease in volume will be a reality ”, they conclude.
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Stylists to the stars