Strategic alliance for the strengthening of golf tourism

Dominican Republic continues to strengthen tourism. Fortunately, it has foreign investors such as Grupo Piñero, who believe in its potential. The sample is that a Spanish tourism company with more than 40 years of history, and its Bahia Principe Golf division, continue to advance in their commitment to the American market after the agreement they have just established with Troon, a company, of North American origin, considered as the world’s largest in golf club management, development and marketing.

It serves more than 630 golf courses, in more than 585 locations, 85 of which are among the top hundred in the United States. Its golf courses have hosted the PGA tour, Ladies PGA tour, Champions PGA and European PGA tour championships. Hence: “With this important agreement we seek to promote the penetration of our exclusive offer of experiences and golf in the Caribbean (Mexico and the Dominican Republic), within the North American market, one of the most important in the world with 50 million people who practice this sport ”, says Jaime Sitjar, Chief Operating Officer (COO) of Bahía Principe Residences & Golf.

It highlights that, in this way, progress is being made in the commitment to provide comprehensive and unique experiences, to improve golf tourism in these destinations, as well as to contribute to the growth of this sport in our exclusive golf courses, respectful of the privileged natural environments. in which they are.

For this, Troon will be in charge of its commercialization in the USA and Canada to promote the aforementioned alliance and will also carry out consulting tasks to adapt the Group’s establishments to the golf client, as well as other tasks also aimed at promoting the development of its country clubs in Caribbean.

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For Grupo Piñero, sustainable transformation is the fundamental element for the economic, social and environmental reactivation that is currently necessary. For this reason, within its strategic plan it has launched various lines of work framed in innovation, digital transformation and sustainability, among which are the search for strategic alliances. All this with the clear conviction that the main international reference frameworks promoted by the United Nations are an essential engine for Sustainable Development and Human prosperity, with the Sustainable Development Goals being their guide.

Precisely, this agreement is within this commitment to the creation of strategic alliances to guarantee sustainability in all its aspects. This is in addition to the one that the company signed in January 2020 with the PGA of America to promote the practice of golf in the Caribbean by creating unique tourist experiences related to this sport. The PGA is one of the most important sports organizations internationally thanks to its more than 29,000 members.

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Strategic alliance for the strengthening of golf tourism

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