They had to wait before the industry calculated the final box office revenue for the summer Disney, Had the final decision.
When you have a marvel movie like Legend of Xiangqi and Ten Ring Programmed on the last weekend of the season, it offers a $ 94.67 million Labor Day holiday opening and rocks everything.
Before opening Xiangqi, Universal (including focus) was in the lead Summer box office May 7-September 2, $ 393.9M per Comscore to $ 382.3M for Disney.However, following the release of the Marvel Cinematic Universe title, Disney $ 843 million.. Including the gloss of 20th Century Studios and Searchlight, Disney-20th century The combo is $ 586.1 million For each Comscore. Universal and focus 2nd place in summer $ 407.4 million..
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That means the date of the hybrid theater and the victory of the date model, right?
No, dummy box office revenue is product driven. It’s one of the ultimate exclamation-marked Marvel films that has been proven over and over again during the summer to the end. Needless to say, Disney has the power of Marvel, Dwayne Johnson, and Ryan Reynolds, and one of the villains of that vintage animation brought the millennials to life.
This summer $ 1.75 billion domestically The current YTDBO $ 2.21 billion representative is always one of the rebuilds and jumbles, given that Disney is experimenting with theater dates and date distribution in the Disney + PVOD tier. Was intended. Cruella, Jungle Cruise When Black widow, Warner Bros. dropped the theater title in the first month HBO Max (Uni and Paramount weren’t completely innocent; they each had Boss Baby: Family Business With a peacock Foot patrol on Paramount +) is because the studio tried to find an economical way while the pandemic continued that children under the age of 12 were not yet vaccinated. Overall, the summer of 2021 hit a notorious low of $ 176.4 million, up 893% from the same first weekend in May to last year’s Labor Day period. The last time summer was at this $ 1.7 billion level was in 1992, 29 years ago, with a season of $ 1.73 billion.
Fortunately, there was a summer, unlike last year when the pandemic kept the theater closed. And not only that, Los Angeles and New York were finally allowed to reopen early this spring, as witnessed by the poor results of Warner Bros. Pictures. Tenet ($ 11.6M), it makes a big difference when they aren’t there.
Does the hybrid work? When I ask Scarlett Johansson, it’s definitely “no” from a money standpoint. However, it’s important to remember that when it comes to the shortcomings of the model, it’s not just the money and window collapse that went forward from the previous accessory. It’s much tougher than that. Piracy is an absolute killer here. Black widow According to piracy and knowledgeable distribution sources, it is officially the most pirated feature of summer. Disney knows this.And Disney + Loki It was there too. Do not breathe 2 According to Torrent Freak, it was the most pirated movie of the week. How is it? This is because a clean copy via PVOD is now available for shooting. Streaming titles such as HBO Max NS Suicide squad And Amazon Cinderella It was also on the list of the latest weeks of the most copied photos [Samba TV reported that Cinderella was watched by 1.1M Smart TV households over the 4-day weekend; one of the lower turnouts of late for an Amazon Prime feature).
Sure, the war cry about piracy is decades old, going back to MPA Chief Jack Valenti’s rants about the videotapes of current theatrical releases available on New York City sidewalks. However, those finance executives who are completely drunk about streaming need to realize that when a movie or TV series is made available digitally, it spreads like poison ivy online. And it’s not just some washed out copy of a bobbing camera in a movie theater on the other side of the world, but a pristine one, available and in several languages. It’s not just the studio and exhibition coffers which are losing here, but the content creators too. Piracy stats have shown that when a film is available theatrically day-and-date in the home, piracy spikes for that title immediately, versus a film that has a theatrical window. When a copy is made available on PVOD three weeks or more than a month later, that’s when thieving for that particular title spikes. I.E. on Torrent Freak, Shang-Chi was the No. 5 most-pirated movie this past week for the period ending Sept. 6, as compared to Black Widow which was No. 1 promptly in its first week.
Not to mention, the in-home availability notoriously impacts film’s second weekends at the B.O., i.e. Black Widow (-68%, steepest for a Disney MCU title), Space Jam: A New Legacy (-69%) and openings too, i.e. Suicide Squad ($26.2M) and In the Heights ($11.5M). As far as that grand average hold of -34% by Jungle Cruise over five weekends? At $106.8M through six weekends, the whole town knows that great Rock movies like this can feasibly make that amount of money in a week to ten days time.
Many say we’ll be back to normal at the box office when we begin to exceed 2019 levels, but on a consistent weekend-to-weekend basis. The past four days racked up $139M, a great start, 14% ahead of the Labor Day frame two years ago. But, of course, the whole summer season is behind 2019’s $4.35 billion by 60%, and as you can see from the chart below most of the majors are down from two years ago. The exception is Paramount, +17%, which was propelled by the $160M performance of A Quiet Place 2 versus 2019’s majority dollars from Rocketman and Crawl. It was A Quiet Place Part II which got summer going over Memorial Day weekend with a $57M four-day start. Between 2015-2019, summer repped 38% of the domestic box office year. At that pace, we’d get to $4.6 billion by the year’s end, though, AMC CEO Adam Aron had loftier goals before Paramount pushed Top Gun: Maverick to next year of $5.2 billion. He’s just announced a new $25M TV campaign for his chain, arguably the first ever for a U.S. exhibitor.
It’s obvious, not only does the industry need to be free of hybrid models and return turnstiles to their peak, but also become independent from delta variants, in particular the older arthouse crowd which has proven itself slow to return, i.e. after MGM/United Artists Releasing’s Respect came in under a $10M start. The Aretha Franklin biopic literally had no choice but to follow an exclusive 13-day window versus the standard 17-day for a specialty feature. Not having the Hollywood Arclight and Cinerama Dome in the mix for specialty releases is a major loss to those distributors looking for a small, robust kickoff.
Lastly, despite all the fears of the delta and lambda variants, will movie theaters close down again?
“I don’t think that’s going to happen in North America,” NATO President & CEO John Fithian told Deadline at CinemaCon two weeks ago.
“I don’t think it’s going to happen because we’re seeing our local jurisdictions respond to outbreaks in waves like Nevada, where patrons are wearing masks in theaters again, and in Southern California,” says Fithian, “we’re seeing proposals from places like New York City, Los Angeles, San Francisco, and New Orleans to require vaccinations to come back.”
This coupled with the fact that there haven’t been any recorded Covid outbreak cases in cinemas around the globe per NATO’s extensive research; the org being behind the huge year-long-plus campaign, CinemaSafe, which provided protocols during the pandemic so that patrons feel at ease.
“It’s really safe compared to other forms of activities to begin with, and we’re also working with local regulators to continue that,” adds Fithian. Another circuit boss we spoke with at CinemaCon, who prefers not to be named also echoed Fithian’s outlook: With vaccinations going up (currently per the New York Times at 53% for two doses for all ages, 62% one dose) it’s going to be near impossible to close down movie theaters again.
And with Shang-Chi‘s super performance here at the end of summer, it only makes everyone more excited for a continued rebound this fall.
Below are the top studio standings at the summer B.O. among other stats:
Studio Summer B.O. * % chg. From summer 2019**
Disney $483M -72%
+20th $103.1M -33%
Disney/20th Combined $586.1M -69%
Universal/Focus $407.4M -24%
Warner Bros. $249.4M -37%
Paramount $220.6M +17%
Sony/Sony Classics $105M -85%
Lionsgate $68.3M -78%
United Artists Releasing $50.1M -48%
*for period of May 7-Sept. 6
**vs. 1st weekend in May-thru Labor Day, 2019
Top Ten Movies of Summer 2021:
1.) Black Widow (Dis) $182.6M
2.) F9 (Uni) $172.9M
3.) A Quiet Place Part II (Par) $160M
4.) Jungle Cruise (Dis) $106.8M
5.) Shang-Chi (Dis) $94.6M
6.) Free Guy (Dis) $94.4M
7.) Cruella (Dis) $86.1M
8.) Space Jam: A New Legacy (WB) $67.1M
9.) The Conjuring: The Devil Made Me Do It (NL) $65.5M
10.) The Boss Baby: Family Business (Uni/DWA) $57M
Disney’s No. 1 Summer Box Office Clock with $ 1.75 billion, Theater Streaming Model – Deadline
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